Taking on the online social persona of a cultural organization is a huge undertaking that can not be understated. While working at The Franklin Institute I played the role of @thefranklin and experimented with different voices. At the time not many museums were on Twitter and the ones that were used the [...]
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Tracking Museums Visitors Socially.
While sitting in the US Holocaust Memorial Museum for the most recent DC Mobile Collaborations Meetup and listening to all of these Institutions on the National Mall talk about how they “should”, “possibly”, “plan”, to evaluate different channels of social media and how / what it means to their institutions. At this [...]