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- 22 September, 2010 -
- museum, social -
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While sitting in the US Holocaust Memorial Museum for the most recent DC Mobile Collaborations Meetup and listening to all of these Institutions on the National Mall talk about how they “should”, “possibly”, “plan”, to evaluate different channels of social media and how / what it means to their institutions. At this point a game of catch up is being played. Instead of planning as to where to insert themselves Institutions should be evaluating where their visitors are currently interacting both within their walls and outside of their walls as an to attempt to meet them there. Many social sites are geolocating users posts and that information is available publicly. By taking a look at specific points at which visitors make a connection enought to Tweet, post to Facebook, Flickr, etc is a priceless insight into those wandering your halls.
One caveat is many museums have both spotty wifi and cellular data coverage so make sure to take a discerning eye to the content and context of the post.
